Smober UpTM Together Canada!

"Many Canadians want to quit smoking but struggle to become smoke-free. In fact, a recent Angus Reid Public Opinion survey for NICORETTE® indicated three-quarter of smokers (75 per cent) have tried to quit more than once and failed. Now, SMOBER UP™, an interactive community, is helping Canadians commit to becoming smoke-free, or 'smober,' by encouraging them to lean on each other for support and encouragement throughout their quit-smoking journey.

A series of webisodes will document the personal and emotional quit-journeys of eight Canadian smokers, highlighting their challenges and successes along the way. The webisodes will premiere on the SMOBER UP™ YouTube channel on June 21 and document everything from each smoker's initial decision to quit smoking to reactions from their family and friends.

"People don't understand why quitting can be so difficult," said Kathleen, one of smokers featured in the series. "Smoking becomes a part of your life and your routine, so making the decision to quit – and sticking with it – it's easier said than done. I want to share my story because this is about more than just overcoming a physical addiction. It's also about giving up an emotional attachment and, in a much bigger way, taking control of your life.""--from website.

For more information: http://www.marketwire.com/...