Industry Denormalization

Definition, examples and discussions of the process of making the tobacco industry "not-normal".

Tobacco industry denormalisation as a tobacco control intervention : a review

Investigates industry denormalization on smoking and attitudes towards the tobacco industry. A large number of the literature reviewed indicates tobacco industry denormalization (TID) is valuable in decreasing smoking prevalence and initiation, in addition to increasing intentions to quit smoking.

The effects of state counterindustry media campaigns on beliefs, attitudes, and smoking status among teens and young adults

As youth were shown industry-opposed campaigns, they held more disapproving opinions of industry tactics and of the industry as a whole, and were less travelled on the smoking status hierarchy. It demonstrated that anti-tobacco advertisements look to be an effective way of dissuading smoking among young people and demonstrating industry actions.

The power of many : facilitator's guide

Designed to accompany the youth advocacy guide "The Power of Many: Tobacco Action Plan for This Generation," this guide provides in-depth assistance to youth leaders and adult facilitators working with youth groups who want to get involved in tobacco control advocacy.

Thinking the "unthinkable" : why Philip Morris considered quitting

This research paper is a study on the effectiveness of tobacco control methods in denormalizing the tobacco industry. As evidenced by Philip Morris’ debate regarding quitting the industry, it is clear that ongoing efforts aimed at denormalizing the tobacco industry do have an effect.

What do the smoke folk have in common with organized crime? : or taking the normal out of an industry that kills

This report details the unethical practices of the tobacco industry. It compares the industry to organized crime; it highlights specific examples of the industry's harmful actions; it depicts how the industry uses marketing and other tactics to normalize tobacco products; and it outlines how to implement tobacco industry denormalization (TID).

The power of many : tobacco action plan for this generation

Updated 2007 edition. This guide is designed for high school students. It aims to inspire and provide tools for students to become advocates for tobacco control policy change (such as smoke-free public places, smoke-free homes, youth access to tobacco). It describes 9 steps students can take to promote change.

[Graveyard] [poster] = [Cimetière] [affiche]

Tombstones in a cemetery are engraved with names very similar to cigarette brands. The poster encourages people to talk to their doctor about quitting. A project of Physicians for a Smoke-Free Canada and the College of Family Physicians of Canada.

What the public thinks about the tobacco industry and its products : working paper series no. 77

A study was undertaken to determine the general public's opinion on the tobacco industry and their products. The results from this study demonstrate that the majority of respondents supported regulating tobacco as a hazardous product, and felt that the tobacco industry is dishonest.

What the public thinks about the tobacco industry and its products

It was determined that more than 50% of those surveyed thought tobacco should be classified as a hazardous product, and that tobacco companies should be sued for health care costs incurred from tobacco. Meanwhile, less than 25% of respondents attributed full blame to the industry for youth smoking uptake.

Tobacco denormalization and industry beliefs among smokers from four countries

This longitudinal survey of adult smokers from Australia, Canada, Great Britain, and the United States showed that few smokers experienced approval for their smoking; as well the majority of smokers did not trust the tobacco industry. Social and industry denormalization were independently correlated with intentions of quitting. Using industry denormalization in media campaigns could be useful to decrease smoking.

Ads that attack the tobacco industry : a review and recommendations

An overview of "tobacco industry manipulation campaigns", which were introduced in the US in the early 1990s. Reivews the usefulness of such campaigns in rechannelling smoker guilt into anger at being manipulated. Offers guideline for social marketers on using this tactic.

Tobacco industry denormalization campaigns : a review and recommendations

This report provides details about denormalization mass media campaigns such as the California and Florida campaigns. Canadian research studies that have appraised industry campaigns are also provided. A Canadian campaign should include, among other things, industry manipulation tactics, the addictive quality of nicotine, and the dangers of second hand smoke.

Building blocks for tobacco control : a handbook

This guide to tobacco control is designed to assist countries in meeting the goals of the Framework Convention on Tobacco Control (FCTC). The introduction discusses “national capacity” and capacity building. Part I provides an overview of the tobacco pandemic. Part II details the specific capacities nations require to carry out a successful program.

Ammonia [videorecording]

This short video from Norway speaks to the addictiveness of cigarettes. It asserts that the tobacco industry manipulates smokers, as smokers are supporting an industry which aims to make them addicts. This process is carried out by adding chemicals to cigarettes to make the nicotine more easily absorbed.

Tobacco company strategies to undermine tobacco control activities at the World Health Organization

A World Health Organization examination of tobacco industry activities to undermine tobacco control.

Refuse to be a target [videorecording]

This television advertisement seeks to inform Canadians about the dangers of second hand smoke. Heather Crowe, a never smoker, is now dying of lung cancer after spending many years working as a waitress in smoke-filled restaurants.

They're rich, you're dead (MTV style) [videorecording]

Using images of people suffering due to cigarette smoking, this video aims to prevent youth from taking up smoking. It includes an interview with a teenage smoker, and a cancer patient.

Arguments - 'junk science'

The author of this controversial study, which has been criticized by the tobacco control community for its methodology and its probable tobacco industry funding, claims there is not a causal relation between environmental tobacco smoke and tobacco related mortality.

Canada's mass media campaign : problems and solutions

Collected documents analysing Health Canada’s mass media campaign strategy. Of particular interest is a report produced for Health Canada in June 2001, and obtained through the Access To Information Act, entitled: "Tobacco Industry Denormalization Campaign: A Review and Evaluation".

Contained Collections:

Plain Packaging

Research and reports on removing all industry branding from tobacco packaging.

Point of Purchase

A variety of research on and resources for changing the environments in which tobacco procucts can be purchased.